In 2008, Bernardo Chua launched Organo Gold.. This company is among the biggest investors in the world movement to promote coffee alternatives for wellness and health products. Organo Gold’s active ingredient is Gandoderma Lucidum herb. It is a Chinese mushroom that has been used for centuries in China for its medicinal properties. Organo Gold uses it in all of its coffees and other products. Since 2010, Organo Gold has been growing in populatirty in Canada, the United States, and all over the globe. The Organic Gold website supports multiple languages.
Chua is an experienced network marketer from the Philippines. In his native country, he worked for Gano Excel as an executive. When he started his business model, he saw that there were many benefits when companies worked with direct sales. He wanted to grow the business quickly in the Philippines and to move the company globally. Under his direction, Gano Excel expanded from the Philippines to Canada, Hong Kong, and America. He moved to the United States and became president over the USA arm of the company.
He left Gano Excel to found Organo Gold, which is a conglomerate of Coffee Connoisseur and Organo Gold. His goals were to sell healthy coffee products that contain Gandoerma lucidum through an established multilevel business model on a wholesale basis. According to his Facebook, Chua has a Chinese heritage and has known about the benefits of this wonder herb from childhood. Consumers would buy the product for a suggested retail price. Bernardo Chua still believes that direct sales is the optimal way to grow the Organo Gold business, and has established a rewards system as such.