EOS: Evolution of Smooth Takes on Industry Giants

Evolution of Smooth (EOS) grew from a startup to the second largest seller of lip balms within 7 years. This was the result of a concentrated effort to challenge the conventional tube shape of its oldest competitor, Chapstick, and to appeal to the five senses. In fact, the company’s tagline is, “The lip balm that makes you smile.”

Sanjiv Mehra, from consumer packaged-goods companies like PepsiCo and Unilever, founded EOS with Jonathan Teller and Craig Dubitsky; Dubitsky is no longer with the company. The trio raised their own capital and did extensive marketing research to develop the product. They got their break when a female buyer from Walgreen’s loved the spherical product and put it on the shelves. The products are now available on Amazon and other online merchants.

In order to compete with the top sellers, they needed to be able to scale up instantly. EOS lip balm invested heavily in its own equipment rather than using a third-party manufacturer. When orders began pouring in, the company was able to meet demands very quickly and EOS is now a $250 million company.

Besides the spherical shape, innovative colors and flavors, EOS decided early on that all their ingredients would be organic. They selected the millennial demographic of woman between 25 and 35. This shaped their marketing and product placement strategies.

According to Fast Company, EOS not only used traditional TV and magazine ads, they exploited the online marketing machine by contacting beauty bloggers and using YouTube, Facebook and other social media. Most successfully, they partnered with celebrities through product placement and endorsements. These included appearances in Miley Cyrus and Britney Spears music videos, sponsoring Demi Lovato’s world tour, and tapping Taylor Swift to sell the product in Asian.

EOS now has 1.8 million followers on Instagram and 7 million Facebook fans. A picture of a new EOS flavor is worth 40,000 likes. https://evolutionofsmooth.ca/

 

Wen by Chaz: A Product for All Hair Types

Standing in the shampoo aisle can be an overwhelming experience. There are so many to choose from that it can be hard to determine which product is the best for you and your hair type. If you have dry hair, you will need a certain product. If you have curly hair, you should choose the product that is labeled for curly hair.

For someone who wants a simple product and no hassle trying to determine what the right product is, there is hope. A cleansing conditioner is a newer product to the hair care industry and it is changing the way people think about how they wash their hair. A cleansing conditioner can be used by people of all hair type and textures and all will see excellent results.

Using a cleansing conditioner makes it easier to wash and style your hair. There is only one product to use and you style as you normally would. A cleansing conditioner is different from a traditional shampoo and conditioner but the results from using cleansing conditioner can be seen early, sometimes as early as after the first use.

Wen by Chaz is a cleansing conditioner line that was created by Chaz Dean. He is a stylist with a long list of celebrity clients. Chaz created his products because he wanted a better product to offer to his clients. There are many testimonials from celebrities showcasing the positives results they have gotten.

A cleansing conditioner is different from a standard shampoo and conditioner and results from the product are raved about by people from all backgrounds. Wen by Chaz is changing the way we approach our hair and we will all be better off for it.

Related: I Used Cleansing Cleansing Conditioner On My Fine Hair & Here’s What Happened

Cotemar Demonstrates Sustainability Through Quality Practices

With 8,000 employees, Cotemar is a proudly Mexican company serving the oil and gas industry of the Gulf Region of the United States and Mexico.

For over 37 years, Cotemar has been an integral business partner for the leading oil and gas group in Mexico, Petroleos Mexicanos (Pemex), bringing stable employment and career opportunities to the Ciudad del Carmen region of Mexico more commonly known for its tourism and gorgeous beaches. Cotemar company culture is like a family, and they do all their own recruiting for new employees, outsourcing nothing through third parties.

Cotemar provides services for the oil and gas industry, such as maintenance, construction of pre-manufactured equipment, and even using dynamic positioning of semi-submersible rigs to execute modernization upgrades of old oil equipment in the Gulf of Mexico, all of which reduces the likelihood of oil spills, demonstrating Cotemar’s commitment to sustainability and environmental protection through sound work habits.

Cotemar also uses specialized vessels to transport personnel, light materials, and food, even providing cooking and cleaning services, such as catering, ironing, laundry and facilities cleaning, all for ships at sea working in oil and gas.

A Company Culture of Safety

Founded in 1979, Cotemar’s first priority is safety for their workers and partners. The model at Cotemar centers around four primary pillars – quality, safety, health, and environmental protection.

The philosophy of Cotemar also centers around efficiency in their contributions to the oil and gas industry. Certainly, safety is at the heart of efficiency.

State of the art technology is key to what Cotemar does, and they are a business driven by technology, and the people inside their organization remaining committed to safe, efficient processes.

Cotemar’s Vision And Values Moving Forward

Cotemar proudly envisions itself as a sustainable company.

At Cotemar, they are looking to expand and more greatly participate in new business segments in the international offshore oil and gas industry, to basically do more of what they do best at Cotemar- delivering state of the art technology and innovatively efficient, and safe working practices.

Integrity is a core value at Cotemar, meaning acting in a consistent, honest and ethical way, in all walks of life, professional and personal. Cotemar recognizes that it’s more than talk, it’s about practicing what you preach.

Reliability is also at the core of Cotemar’s stated values, in business results and within the community, as well as the humility to learn and improve, and of course the spirit of innovation and always challenging business as usual to generate improved alternatives to create greater value.

Bernardo Chua Grows Organo Gold Through Excellence

Bernardo Chua, Phillipines entrepreneur, is best known for his products under the Organo Gold brand. This company is best known for its Ganoderma lucidum-infused products, including instant drinks. According to ZoomInfo, Bernado Chua employs the direct to consumer marketing model, where his associates are responsible for selling the products to potential consumers.

Bernado Chua wanted to sell a range of healthy coffee products. He has become one of the first to successfully market the herb outside the Phillipines.

Direct sales seemed like the best business model. It allowed him to grow quickly and expand to diverse markets. His hard work and success in business has been recognized by the many awards and recognitions he has received. Recently he has received the Dangal ng Bayan Award for Business and Industry.

National Shoppers Choice has recognized the company as the top direct selling company in food supplements sections. He has received the “Direct Sales Company of the Year” award five times. His awards demonstrate his commitment to excellence.

Bernardo Chua started Organo Gold as a way to bring the health benefits of ganoderma lucidum to the Western world. The company is the 55th largest direct selling company in the world. Chua attributes his success to making sure to educate people on the benefits of the herb.

The company is also based in Canada, which is known for its strict guidelines. The products must go through rigorous testing and adhere to strict regulations before it hits the shelves. These guidelines allow for the customers to receive the peace of mind that they are receiving quality product.

Despite the success of his company, he continues to grow Organo Gold and his other companies by ensure they provide high quality products at a low cost. A company known for treating its employees as well as its customers, Organo Gold continues to grow and expand globally.

An Online Reputation Management Consultant Will Remove Negative Remarks Said About You For a Low Price

Every individual and/or business is well aware of just how importance it is to maintain a positive reputation. Unfortunately, there are a vast array of individuals and/or businesses who are not necessarily placing much importance on this important necessity. As one’s reputation can have an effect on one’s succeed in the world of business, it is highly imperative and recommended for everyone to ensure that they take the steps that are necessary to keep their name “clean”, as some may say, or in a good “light”. No one in this world wants to have anything negative said about them. After all, what is someone without a good reputation? It can take a very long time to restore one’s image if they have made some mistakes. However, it is also important to note that not everything we may hear about someone is always true. For instance, many people have negative comments written about them on the Internet, and unfortunately, many of the times they are false accusations. This can have an extremely detrimental impact on the reputation of an individual or a business.

An online reputation management company like Reputation.com can provide you with the services you need to clear your name on the Internet. As there are billions of Internet users worldwide, a simple search of your name can give each and every one of them any and every detail that is written about you in the online world. Why enable negative writers to place a negative remark in pertinence to your name? Today is the day for you to take the steps that are necessary to restore your image, which is often greatly determined by what others say about you. An online reputation management group that is proficient at what it does will be able to assist you in removing negative comments about you online so that you will not have to see such things in association with the name of yourself or your business any longer.

 

The Dherbs.com Reviews Are Positive

The average person consumes a number of foods that are highly toxic to their well-being. Of course, the environment is also responsible for exposing people to numerous toxins, pollutants, and bacteria. All this negative exposure to toxins in the environment depletes the body and dramatically affects the immune system. Health experts state that a full body cleanse is one way to reverse all the damage done to the body. Dherbs.com provides a high quality complete body cleanse programs that has received a lot of very positive attention and reviews. Here we share important information about this Body Cleansing system.

Dherbs.com Body Cleanse

The body cleanse provided by this source, is a 20 day cleanse program that TrustPilot has reviewed. The product works in a natural way to remove toxins out of the body and restore health. Other advantages include:

 

  • Helps to lose excess weight
  • Works to improve the immune system in the body
  • Improves the skin condition
  • Helps increase energy level in the body
  • Improves mood
  • Eliminates food cravings
  • Improves circulation in the body, and more

 

In addition, the full body cleanse is thought to be safe and very effective for adults. A perfect program for anyone that wishes to improve their overall health.

 

The Reviews

People across the Internet are leaving their reviews on social media sites and review sites about this great new body cleansing product. The fact is that most of the reviews are very positive. The majority are pleasantly surprised at the powerful effect that the body cleanse had on their well being. Quite a few report that they feel more energized and their thinking is much clearer after going on the body cleanse. Others find that they’ve lost a significant amount of weight, along with food cravings. Others gave up their junk food habit, while some state that they feel healthier than they have in several years. People are sharing these positive reviews on Facebook, Youtube, and Instagram. Certainly, the full body cleanse has changed the life of thousands of people across the country. Also, to continue your healthy lifestyle, take a look at what Dherbs.com has in terms of tips on Pinterest, for the raw food vegan diet.

A Spectrum of EOS lip Balm Flavors

Evolution of Smooth (EOS) lip balm moistens lips, cures drynss, and maintains smoothness. Customers feel good about using EOS lip balm, because it is made from natural ingredients, such as shea butter, jojoba oil, and vitamin E. The products are petroleum free, parabon free, gluten free and pthalate free. EOS lip balms are also never tested on animals, so they can be seen as an ethical brand. There are many EOS lip balm flavors to choose from. The flavors are all-natural, have pleasing fragrances and taste great.

Each product line includes different EOS flavors. Organic Smooth Spheres include vanilla bean, passion fruit, strawberry sorbet, honeysuckle honeydew, passion fruit, summer fruit, sweet mint, and blueberry acai flavors. Visibly Soft Smooth Sphere flavors are vanilla bean, coconut milk, and blackberry. EOS Active Protection lip balm contain SPF 30 and is available in lemon twist and fresh grapefruit flavors. Organic Smooth sticks can be purchased in pomegranate raspberry and vanilla. Shimmer Sooth Sphere lip balms come in pearl and sheer pink. Products can be purchased separately or part of a multi-pack.

EOS lip balm flavors are long lasting and effective. They heal dry lips and smell fantastic. These lip balms treat chapped lips and provide soothing relief to sufferers. They are gentle enough to use everyday, because they do not contain unnatural ingredients. EOS never contains ingredients that are harmful or cause more dryness. The formulas are non-greasy and lightweight. The products are hypoallergenic and approved by dermatologists. With so many flavors and product lines to choose from, there is an EOS product for everyone.

For more info, visit the  evolutionofsmooth.com website and Facebook page.

Red more: https://www.fastcompany.com/3063333/startup-report/the-untold-story-of-how-lip-balm-upstart-eos-outdid-chapstick?utm_content=buffer47040&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer

IAP Worldwide Services Integrates A&L and TCNS Business Units

According to a PRNewswire of November 5th, 2015, IAP Worldwide Services acquired two DRS Technologies’ business units. They include Oklahoma City-based Aviation and Logistics (A&L) and the Aberdeen Proving Ground-based Tactical Communications & Network Solutions (TCNS) businesses. TCNS specializes in IT, engineering, and communication support to the U.S. Defense Department whereas A&L provides logistics, aviation, and mission support services on kayescholer.com. With the acquired A&L and TCNS, IAP Worldwide Services will integrate exceptional technology networking and aircraft repair services as part of its growth strategy.

As pointed out by IAP’s CEO, Doug Kitani, the acquired TCNS and A&L will increase IAP’s capabilities to provide personalized services to its customers across the world and extend its addressable market by more than double. The acquired DRS Technologies’ business units will integrate with IAP’s existing National Security Program Unit to form a new unit, Aviation & Engineering Solutions. The acquisition of DRS Technologies’ business units brings an added layer of expertise inevitable for expanding IAP’s portfolio of services and solutions to its customers at http://www.hoovers.com/company-information/cs/company-profile.iap_worldwide_services_inc.68d266a50b1a02b6.html.

Kitani noted that the acquisition strategy was established in 2015 based on organic and inorganic growth. Organic growth is realized through continuous invention, focus on customer needs, and adopting the lean concept whereas inorganic growth is realized by integrating business units with shared business values. The acquired A&L and TCNS demonstrate IAP’s long-term commitment to providing custom-tailored services on thestreet.com to its government customers and support from the company’s shareholders and board members.

About IAP Worldwide Services

IAP Worldwide Services is a global-level provider of logistical and technical services and solutions using proven technology and expertise. With over 2,000 employees IAP Worldwide Services is the world’s leader in supplying advanced technicians, professional services, and global-scale logistics. IAP engages the unexpected occurrences ranging from natural calamities and mission support services. Using its extensive background in planning and implementing technical and logistical projects, IAP Worldwide Services responds at a moment of notice.

IAP’s personnel are experts in maintaining and managing temporary military installations, remote research laboratories, and civilian facilities. For over 60 years in operation, IAP Worldwide Services has gained an edge in business, having ranked as a reliable, responsive market leader not only meeting but exceeding clients desires. Logistical and technical problems that keep IAP’s customers restless are the same that motivates its personnel to work extra harder. At IAP, customers’ missions are highly regarded. IAP channels its passion and experience to provide innovative solutions and unique solutions that meet specific client’s needs.

Chris Burch: The Relationship Between Technology and Fashion

The fashion industries, and the industry of technology, have seen obvious changes over the years. One constant thing about them is that they grow together at a seemingly same speed. Over time, technology has grown to be fashionable, and fashion has grown to become technologically fashionable. The fascinating part of the story is how they grow together. A glimpse in the present and past can shade light on what is in the future.

The Past and Present
There was an excitement brought about by the 70s boom box. This technology allowed you carry around your favorite stations and tunes. Moreover, it had two cassette decks. One was used for recording and another for playing the music. Its usage, which went into the mid-80s, got added to the movie storylines that increased their popularity. While the 90s approached, the invention of the Walkman allowed you to purchase a more personalized experience with music. A decade later, the music experience became smaller with the invention of the iPod. Technology always grows with increasing popularity of what is mainly considered as fashionable.

Currently, fashion and technology have synthesized. For the fashion designers, nothing adds value to their life than creating something that delivers quality. While using this technology, they see this as possible. The Dutch fashion designer, Anna Wipprecht, marries technology and fashion. She does this as an exciting experiment as you dive into the world of technology. There are endless possibilities when it comes to innovation in the fashion industry. For her vagrant-dress, she has gained popularity. The cloth has increased adoption n a massive scale in Europe and Latin America.

While technology use is inevitable, fashion has become advanced. For Anna, it may not be fashionable to wear the motorbike helmet. However, the helmet offers high-end technology and protection in case of an accident. She also talks about air bags. Whenever an accident occurs, they will pop up and protect your head from damage. When it is not opened, you can view the surroundings better. Firefighters as well have benefited from technology and fashion. Frontline Gloves is a new technology in the market. It allows you to pass information in fire environments. So, you don’t have to leave the building to send a message.

Moreover, there is lots of fashion created by recycled material. Inner tubes of bicycles can be recycled to develop one-of-a-kind jackets. Recycled radiator copper can be used to create long gowns.

How Small Businesses Can Strengthen Their Online Reputation Management For Better SEO

Believe it or not, the reputation your business gathers contributes to its performance and productivity. Bad reputation is recipe for problems and in many cases can lead to the collapse of a business. Therefore, how you handle online reputation management determines the achievements your business will make in the competitive market.

Search engine optimization (SEO) is a vital factor in the ranking of a website and those who run business websites can relate to the effects a bad rating online would have to their SEO. If many customers leave complaints or vote your business down, your competitors are likely to swallow most of the traffic you should be receiving. To prevent the dire consequences that come with losing reputation, here are ways businesses can boost their online reputation management practices to strengthen SEO.

Put customer service first

As a Business 2 Community publication cites, people are motivated whenever they are asked to review experiences.

Through Online Reputation Reviews, prudent investors get vital information that helps them in the process of improving the system and offering better value. You need to understand what customers want to make change that will add value to the services and products they desire.

Always remember content is king

Posting positive but fake reviews will not work in favor of the business. Rather, once customers notice the trend, they will likely be convinced every other thing you offer is not to the right standards.

Therefore, it is advisable to churn quality content that will keep your customers engaged and informed about different issues surrounding the niche you operate in. Don’t undermine your reputation with fake information because getting back from such a scam would require a lot of time and heavy financial investment in marketing.

Bury bad reviews

As much as you may try to maintain sanity in your business, bad reviews and negative information is something you cannot shield your business from 100 percent. The trick is to ensure the good content about the business surpasses the bad reviews that are left by customers. If the conflicts are solvable, approach those responsible and try to initiate dialogue.