College Kids Strike It Rich
When Nathaniel Ru and his college buddies decided to open up their own fast food joint, nobody could’ve guessed it would take them this far. Even more surprising is the success of a fast food franchise centered around healthy salads. Despite the risks, Ru has made Sweetgreen into an absolute success. There are Sweetgreen franchises at 40 locations across the United States. Apparently, people love healthy fast food and Sweetgreen gives them exactly what they want.
A Healthy Alternative To The Norm
Sweetgreen is a restaurant centered around salads. Just about everything in the restaurant is some sort of salad composed of various vegetables and meats. To keep things fresh and to ease the demand on the farmers Sweetgreen utilizes, the menu is seasonally based. Depending on when you visit Sweetgreen you will find different items available. Additionally, celebrities have added to the Sweetgreen menu as well. Customers can order salads made by some of the hottest celebrities such as Kendrick Lamar and chefs like David Chang. Sweetgreen is a fast food restaurant, but it carries itself like fine dining.
Why Millennials Love It
Nathaniel Ru started Sweetgreen after graduating from Georgetown University and Sweetgreen expresses the Millennial spirit strongly. Customers can order their food with their phone or through the Sweetgreen website. Most franchises are located at hotspots where Millennials prefer to live such as Seattle Washington. However, the strongest Millennial elements are found within the Sweetlife music festivals. These events are filled with the most popular celebrities out there and they focus on the spirit of philanthropy. While some brands simply fade with the passage of time, Sweetgreen is capturing an entire generation. That brand loyalty could turn this franchise into the next McDonald’s.
An American Story
The story of Nathaniel Ru is an American classic. Born to immigrant parents, he devoted himself to a solid education and set out to start his own business. In today’s world entrepreneurship is far more difficult than in previous times. Financial markets are uncertain and young people more hesitant to strike out on their own. Ru knew what he wanted in life and he decided to go for it. Just like the children of immigrants in the past, he is blazing his own trail into success and, ultimately, he is writing his name in the history books of America.