MOST CONSUMERS WANT TO FEEL A SENSE OF TRUST FROM AN ONLINE REVIEW
Every consumer is going to be different. Most want to feel they can trust the company before they invest their time and money. This is where online and facebook reviews come into play. Most consumers will not buy a product from a company who has gotten just one negative review. All it takes is one negative review.
We are hear to learn about how online reviews will either make or break a product line or company. Some studies were done rather recently on this. What was found in these studies were rather staggering.
1)88% have read reviews to determine the quality of a local business (vs. 85% in 2013)
2)About 9 out of 10 consumers are reading reviews online regularly. Which means that out of every 100 consumers, about 90 people or so look to reviews on a daily basis.
3)About 80% of all consumers read up to 10 reviews before making the choice to buy or not.
WHAT HAPPENS AFTER THE REVIEWS HAVE BEEN READ
Some make due with the first ten, believing that ten is sufficient enough to cover their findings. Others feel they have to read more, sometimes reading up to 20 at a time. The point is, there is some sort of emotion there. Some equate this emotion to what the company is telling them. Others equate this emotion to how the feel after a friend personally recommends something.
Companies will also look to employ online reputation management companies too. ORM companies can help fix negative review problems. Oh and look – here are some online reputation management company reviews too – what a surprise!
Either way, emotion does play a vital role in a consumer’s choice. More people need to take the aspect of reviews more seriously. Now that doing things online has become the order of the day, more people are taking the time to read the reviews. If more companies took to heart the aspect that 7 out of 10 reviews reflected a positive influence over a product, they might increase their trust levels with their customers.
You can find out more about this online at the following site.