Everyone loves to work out. The desire to have a perfect body goes hand-in-hand with what they wear to the gym. Activewear is another sector of the ever-changing fashion industry. This section of the industry grows each and every day, with countless individuals buying outfits. There are many activewear companies on the market, that promise to provide the best activewear styles. In most cases, these activewear companies sell clothing that is rather expensive. The cost of clothing sometimes can deter customers from supporting a brand. However, there is one company that just surfaced on the market that is becoming very successful. Fabletics is a company that uses a unique business model to attract customers and keeps them for the long haul. This company sells stylish and comfortable activewear, that many young women are attracted to. Their prices are reasonable and they have a unique way of getting customers. Fabletics uses a membership business model to keep their customers. This business model is successful because it allows customers to buy clothing once a month. The company generates money continuously because the customers are continuously buying their products. Fabletics has great items for a low price. Many customers enjoy the comfort of their leggings and tops. The clothing is breathable, stretchy, and hypoallergenic. Many customers have said that they can go to the gym in their products and instantly go out in the clothing as well. The clothing is so comfortable, you can wear it for hours.
Fabletics is taking over the retail market. They are competing heavily with Amazon.com. While Amazon remains the king of the retail industry, Fabletics is quickly creeping up in the ranks. Fabletics is becoming so popular, that they have generated $250 million in just three years. This feat is shocking for many in the industry. Their key to success is a combination of many things. They contribute many of their customer base to the membership business model that they have implemented. They also contribute their success and popularity, to a tactic called reverse showrooming. Many companies will say that showrooming is a killer in the retail industry. However, Fabletics has used that tactic to their advantage when it comes to their customer base. Usually, showrooming consists of a customer going to the store and browsing. When they find something that they like, instead of purchasing the item at that store, they will go to another store and buy the item at a cheaper price. For many retail companies, this is considered the death of their business. Fabletics has changed the idea of showrooming. When a customer goes into a Fabletics store, they can browse and leave the store without purchasing a thing. The change is, the clothing that they were looking at in the store will instantly be added to their online shopping cart. This allows the customer to buy the product from Fabletics, without going anywhere else.
Fabletics is a company that is growing each and every day. The company is scheduled to open six more stores, which will add to the stores they already have in the United States. The stores that are already open are located in Illinois, Florida, California, and Hawaii.